Dear Colorado: A CU love letter to our state
Last year, CU’s marketing campaign, Dear Colorado, asked Coloradans across the state what they love about Colorado, because chances are what folks love about Colorado, someone at CU is helping to make happen. This year, the campaign will connect what Coloradans love about Colorado with CU students and faculty who share their stories and passions.
Jacqueline’s stated love for outdoor adventures is connected to a UCCS and CU Anschutz partnership that drives a hybrid doctor of physical therapy program – so more rural Coloradans can provide and also receive the health care they need to stay active. Jessica’s love for the state’s flora and fauna gets support from CU Boulder’s researchers and their quest to protect the pollinators. Kutlo loves a Colorado craft beer, and that passion is connected to Holidaily Brewing, an award-winning label launched by a CU Denver alumna.
“The Dear Colorado campaign aims to connect CU with all Coloradans in every part of our great state to show them there is a place for them at one of our four campuses,” said Danielle Radovich Piper, CU senior vice president for external relations and strategy. “This campaign is unique and fun. I can’t wait for the next phase to Love Colorado even more!”
This award-winning campaign has already opened doors to conversations across the state on ways to lower costs, increased access, workforce development and CU’s role as a partner in the state’s future.
As part of the campaign, more than 165,000 Coloradans have connected with CU in person at events and thousands more have seen its digital presence. The campaign has meaningfully contributed to a rise in positive perceptions among Colorado parents of teens. And 100% of the campaign has been produced in Colorado, with local partners and media buys.
As the campaign effort enters its second year, its storytelling will stay rooted in real people, pride and conversations with Coloradans, as it keeps answering the call, “What do you love about Colorado?”