Evolution of branding to be focus of fall forum

A refined UCCS logo, guidelines for its use, and the relationship of UCCS to University of Colorado branding efforts will be the primary subject for the first forum of the fall semester.

The forum is scheduled for 2:30 p.m. Aug. 28 at the University Center Theater. Chancellor Pam Shockley-Zalabak and Martin Wood, vice chancellor, University Advancement, will lead the discussion and provide an overview of a new UCCS logo.

The forum will feature giveaways with the new logo as well as a question-and-answer session about both implementation of the change and resources to help. Jeff Foster, multimedia marketing specialist, University Advancement, will be available to help departments with the change.

“Many people are going to ask if they have to throw out their business cards or other materials that have the old logo on it,” Wood said recently. “The answer is no. Departments should use their existing supplies. If you’re going to do something new, we ask that you begin using the new logo.”

The new logo represents an evolution of changes enacted over the past three years by the CU system to better align CU campuses and the CU Foundation and to unify the university’s image with prospective students, donors, legislators and other key audiences.

For more information about CU branding efforts, please visit www.uccs.edu/brand