New campaign aims to connect CU to what Coloradans love about our state

A new marketing campaign launching today titled “Dear Colorado” aims to showcase the ways the University of Colorado loves and supports our great state. From breakthrough research to mentoring Colorado businesses, the University of Colorado is on a mission to highlight CU’s impact on Coloradans’ everyday lives and show how it all comes from a shared love for our state. This is the first new systemwide campaign in nearly a decade.

Through the Dear Colorado campaign, we’re asking Coloradans to tell us what they love about our state — and then replying with a story that demonstrates how real people across CU’s four campuses are working on what Coloradans care about. The campaign website LoveColorado.com is ready to have visitors “Tell us what you love about Colorado.”

By creating an open dialogue, we not only share the important work we’re doing to better Colorado, but also learn how to have a bigger impact on Coloradans’ lives and continue to make our state an incredible place to live and work.

The campaign will make its first external push via social media. Coloradans will be invited to participate in an open dialogue regarding the aspects of the state they most appreciate and value. The social media presence is slated to continue throughout the campaign and will support a larger marketing effort that will employ advertising and other assets, including a mobile van that is making its way across the state.

The CU community is encouraged to participate in the campaign by using the hashtag #DearColorado and engaging with the CU system social accounts on LinkedIn, Meta and X platforms.

Additionally, backgrounds for virtual meetings have been created for your use. Click here to find campaign-themed background images and other material you can download and promote in your social media posts.