CU marketing campaign garners more accolades

Love, Colorado, CU’s systemwide marketing campaign, has won a Web Excellence Award.  

CU’s campaign won in the category of Advertising & Marketing: Integrated Campaign. The Web Excellence Awards, also known as WE-Awards, promotes excellence on the web by recognizing digital creativity and innovation. 

In highlighting the reasons for the award, reviewers noted, “Instead of leading with institutional messaging, the site centers on authentic narratives of how CU advances what Coloradans value most – from protecting natural resources to driving economic growth.”

In November 2024, Love, Colorado, won gold honors in the digital advertising category of the national Education Digital Marketing Awards.

Love, Colorado launched last Colorado Day, Aug. 1, 2024, with a series of social media posts inviting Coloradans to participate in an open dialogue about the state’s attributes they most appreciate and value. This year, the campaign will focus on how members of the CU community across the four campuses are working on what Coloradans care about.

The campaign website LoveColorado.com asks visitors to “Tell us what you love about Colorado” and provides stories of how CU students, faculty and staff are working on those values.

From breakthrough research to mentoring Colorado businesses, the University of Colorado is on a mission to highlight CU’s impact on Coloradans’ everyday lives and show how it all comes from a shared love for our state.

The CU community is encouraged to participate in the campaign by using the hashtag #DearColorado and engaging with the CU system social accounts on LinkedIn, Meta and X platforms.

Click here to find campaign-themed background images for virtual meetings and other material you can download and promote.