Dear Colorado campaign wins education sector marketing award

Dear Colorado, CU’s systemwide marketing campaign, has won gold honors in the digital advertising category of the national Education Digital Marketing Awards.

The 12th Annual Education Digital Marketing Awards celebrate outstanding achievements in digital marketing in the education sector. Colleges, universities and secondary schools from across the country submitted entries for evaluation by a panel of judges that included education marketers, advertising creative directors, and marketing and advertising professionals.

Entries were evaluated for creativity, marketing execution, message impact, technology application and innovative content.

Dear Colorado launched this year on Colorado Day, Aug. 1, with a series of social media posts inviting Coloradans to participate in an open dialogue about the state’s attributes they most appreciate and value.

The campaign website LoveColorado.com asks visitors to “Tell us what you love about Colorado.” In response, the campaign tells stories that demonstrate how members of the CU community across the four campuses are working on what Coloradans care about.

The social media launch served as prelude to a larger marketing effort employing advertising and other assets, including a CU-branded van that is motoring across the state.

From breakthrough research to mentoring Colorado businesses, the University of Colorado is on a mission to highlight CU’s impact on Coloradans’ everyday lives and show how it all comes from a shared love for our state.

The CU community is encouraged to participate in the campaign by using the hashtag #DearColorado and engaging with the CU system social accounts on LinkedIn, Meta and X platforms.

Click here to find campaign-themed background images for virtual meetings and other material you can download and promote in your social media posts.