Signs of new branding spring up on campus

By Staff
Signs of new branding spring up on campus

Signs of new branding spring up on campus

The new universitywide, interlocking CU logo is starting to show up in very visible locations, with much more ahead for the Denver campus and Anschutz Medical Campus.

This week, the first branded outdoor pole banners started going up on the Denver campus along Lawrence Street, including the bridge connecting the northbound and southbound lanes of Speer Boulevard over Cherry Creek. Additional signs may be spotted in the small park-like area just east of Speer adjoining the CU Denver Building at 1250 14th St.

The new signs feature key messages that reflect our mission, vision and values such as:

  • Energizing futures
  • Revolutionizing research
  • Designing breakthroughs
  • Fueling Colorado's growth

Brand Manager Jeff Exstrum says branding is more than a logo.

"It is a process," he said. "So, while the behind-the-scenes work has been in progress for quite a while, actually putting up public-facing items with our logo and other visual materials always is an evolutionary process."

In the coming weeks and months, Exstrum says even more evidence of the brand and logo in signage on both campuses will be rolled out, as well as printed materials.