Giving Tuesday establishes strong roots across CU system

Supporters shared their ‘UNselfie’ spirit

Recap on #GivingTuesday
CU supporters showed just how “UNselfie” they were by joining together on #GivingTuesday Dec. 2 to support their campus through the fund for CU.

During this inaugural initiative by the university, the CU system saw a 60 percent increase in total dollars given, as well as a 44 percent increase in total number of gifts, compared to the same time period last year. These numbers reflect data collected during the promotion of CU’s #GivingTuesday initiative (Nov. 25 through Dec. 4).

Performances by UCCS and CU Denver were especially notable, with 495 percent and 316 percent increases in total dollars given, respectively, over this time last year.

#GivingTuesday, founded in 2012, celebrates generosity and giving back. This year, CU decided to join the fun and help raise awareness through the fund for CU, a collective annual-giving effort that unites alumni, parents, students, faculty, staff, family and friends in the common cause of supporting the four CU campuses.

Individuals took “UNselfies,” or self-portraits with signs showing the reasons why they support CU, which were posted to social media channels such as Facebook, Twitter and Instagram. University leadership – including President Bruce and Marcy Benson, the chancellors, vice chancellors and campus chairs for the fund for CU – joined alumni, parents, students, faculty, staff, family and friends in CU’s #GivingTuesday efforts. See their generosity in action through tweets, posts and photos here, and check out all the UNselfies on Supporting CU’s Facebook Page. The fund for CU is grateful to all those who participated and collaborated in this effort.