CU mobilizes for #GivingTuesday on Dec. 2

On Tuesday, Dec. 2, the University of Colorado is joining a new global effort called #GivingTuesday to promote philanthropy by encouraging CU alumni, faculty, staff, parents, students and friends to make gifts to the university in whichever ways are most meaningful to them.

Established in 2012, #GivingTuesday provides a positive way to celebrate the spirit of the holiday season in the wake of shopping-focused days such as Black Friday and Cyber Monday. Though other organized philanthropic movements exist, including National Philanthropy Day and Colorado Gives Day, CU is focusing on this outreach event. Gifts made during #GivingTuesday are promoted under the auspices of the fund for CU—a collective annual-giving effort that unites students, alumni, faculty, staff, parents, family and friends in the common cause of supporting CU.

Ways in which you can get involved in CU’s #GivingTuesday efforts include:

• Use #fundforCU: Social media liaisons for each CU campus will soon receive a social media tool kit with posts and images that can be used as-is or customized for unit social media channels. Content will begin circulating on the Supporting CU Facebook and Twitter channels for broad unit use starting Nov. 25. By using the hashtag #fundforCU with all #GivingTuesday posts, the content will be collected and shared here to celebrate our collective giving power.
• Support UNselfie behavior: CU academic and advancement leadership are taking UNselfies—photographs of themselves telling why they give to CU and posting these photos to CU-affiliated Twitter, Instagram and Facebook pages (check out UNselfies by Ken McConnellogue and Don Elliman here, just to name two). Join the fun by posting your own UNselfie (along with the #fundforCU hashtag) on these and other social media platforms.
• Visit us on #GivingTuesday: Each campus will host a #GivingTuesday table on Dec. 2 with opportunities to make a gift, take an UNselfie and grab custom “I Gave!” stickers. Click here for details about the #GivingTuesday event on your campus.
• Make a gift: All CU faculty and staff can conveniently commit one-time or periodic payroll deductions that support the university in ways that work for each individual’s own budget and timeframe. fund for CU gifts can be directed toward any of the hundreds of CU programs worthy of donor support or toward unrestricted funds that grant university leadership the flexibility to address areas of greatest need. Bottom line: Every gift matters.

Questions? Contact Amanda Grogan with the fund for CU at fundforCU@cu.edu or 303-541-1245.