Prenevost named Theatreworks managing director


Bill Prenevost

Bill Prenevost, a Kansas City, Missouri-based arts management consultant, is the new managing director of Theatreworks.

Prenevost has spent 13 years as an arts management consultant and his clients included interim senior management or marketing duties for Milwaukee Repertory Theatre, Dallas Theater Center, Alabama Shakespeare Festival, and the Adelphi University Performing Arts Center where he also served as an associate dean.

Previously, as managing director of Kansas City Repertory Theatre, Prenevost led a five-year strategic plan that increased contributed and earned revenues by 30 percent, and annual attendance grew to more than 110,000. He also oversaw a capital fundraising campaign and the construction of a new second stage in the city’s entertainment district. From 1995 through 2001, Prenevost was the senior officer for external affairs with the Cleveland Museum Art, directing cultural tourism and audience development initiatives that earned him local and national recognition. He previously held marketing positions with the Cleveland Play House and Huntington Theatre in Boston.

A forerunner in arts collaborations, Prenevost co-chaired the League of Chicago Theatres first marketing committee, and co-founded the Chicago Music Alliance. In Boston, he brought together the arts community’s foremost marketing leaders, forming the first successful alliance of its kind. He was a prominent leader in the realization of the Kansas City Arts Council’s ArtsKC Fund in 2008. While serving on the League of Resident Theatre’s Executive Committee, he led the national association’s first branding program. He authored trade articles and spoken at regional and national arts conferences.

A native of Minnesota, Prenevost earned bachelor’s and master’s degrees in theatre from Illinois State University.

“I am extremely happy to have been chosen for this new position,” Prenevost said. “The company’s founding artistic director, Murray Ross, is legendary in theatre circles. He and executive director Drew Martorella have built a theatre with a truly remarkable history. I feel very fortunate to be arriving here in this beautiful region as Theatreworks and UCCS prepare for the opening of the Ent Center for the Arts.”

Martorella was previously executive director of Theatreworks. In February, he was named executive director of UCCS Presents which includes Theatreworks, the Galleries of Contemporary Art, the University Center and Conference Services, and operation of the new Ent Center for the Arts.