Facebook for Small Businesses and Lean Teams
ELEVATE YOUR BUSINESS BY BECOMING A FACEBOOK AD PRO!
Social media marketing is one of the most effi cient, effective and cutting-edge ways to drive business
results. But, if you don’t have the luxury of a social media expert on your team, it can be intimidating
and costly. This workshop is designed to help small businesses and lean teams better understand
how to leverage Facebook as a marketing tool. You will leave this workshop as an industry-ready
social media marketer who can develop compelling Facebook content and campaigns without the
cost of hiring an expert.
At the workshop you will:
• Understand the steps to develop a Facebook strategy and begin the early stages
of your own strategy
• Build ads in Facebook Ads Manager
• Learn how to tailor posts for increased engagement and impressions
• Leverage photos and videos for content creation
About our CU Expert:
Matt Kaskavitch is regarded as one of the original innovators in the fi eld of
digital marketing and social media. An alumnus of the University of Wisconsin, Matt created his own
degree from scratch; a degree program that would become one of the fi rst digital marketing degrees
in the United States. He’s been featured as a social media expert in media outlets like CNN, CCTV
America, 9News, Denver 7, Fox 31 and the Denver Post.
Having consulted with small businesses to large corporations, he currently leads social media and digital
engagement strategy for the University of Colorado Denver and the University of Colorado Anschutz
Medical Campus where he also holds a faculty appointment in the Department of Communication.