Creating a Brand Ambassador Program: Giving Thought Leaders a Voice

Creating a Brand Ambassador Program: Giving Thought Leaders a Voice

The CU system is hosting an IABC Colorado lunch and learn 11:30 a.m. to 1 p.m. Tuesday, April 16, in the first floor conference room at 1800 Grant St., Denver. Arcadis, a global design and consultancy firm for natural and built assets, created a brand ambassador program by leveraging digital and social tools. The initiative empowered employees to build their own personal brand while helping to strengthen the Arcadis brand in North America. This presentation will share how the program was built, and the impact of the results thus far.

More information and registration: https://iabc-colorado.com/meetinginfo.php?id=34&ts=1552678096