Branding complexity

To the Editor,

I am amazed by the apparent complexity that has developed during the "new" branding process of the university. Even though the whole university and all campuses are under one administrative umbrella of a president and the Board of Regents, it appears that each campus should have the common University of Colorado (UC) designation. Then the individual campuses should each have their own identity:

  • UC Colorado Springs
  • UC Denver
  • UC Aurora
  • UC Boulder

It makes no difference that UCD and UCA have combined administrations to make one administrative urban university.

Now, that took me 10 minutes to develop so my fee is $7.85 (or $78.50 if I wanted to really push it), which could save our university $784,992.15.

Jim Stevens
Pathology, UC Denver