On April 1, Be Colorado is launching Move., an incentive-based campaign that will pay participants $25 a month to meet baseline goals of 30 minutes or more of exercise, 12 times per month.
Move. is the next step in developing Be Colorado’s comprehensive wellness program for CU Health Plan participants.
While Be Colorado’s initial efforts promoting prevention (through Biometric Screenings) and personal awareness (through the SUCCEED Health Assessment) are meant to engage and motivate, Move. brings Be Colorado to the next level. Data clearly show sedentary behavior is one of the key drivers of diminished health, and in turn a significant driver of increased health care costs.
With a focus on prevention, greater personal awareness and an opportunity to get paid to Move., Be Colorado integrates proven components to help our university community shift to a culture of health and wellness.
In a recent email to colleagues, Rodger Kram, associate professor of integrative physiology, noted, “If you haven’t yet heard, Be Colorado is about to launch Move., its innovative, incentivized program that pays $25 per month to meet proven, baseline movement goals.”
The innovation is in the free, downloadable Move. app, which will be available April 1 in iPhone and Android versions. Employees will register directly through the app and the new Be Colorado Move. website and be able to seamlessly track their monthly progress toward meeting incentive goals.
This enables participants to move in the ways that best meet their needs as opposed to only having the option to join a gym. So whether you hike, bike, walk, run, jump rope, Zumba, practice yoga or rollerblade, you can move the way you want to and meet the incentive goal.
For employees who do not have an iPhone or Android-based smartphone, the new Move. site works with hardware from Body Media and Fitbit. Baseline devices begin at around $60 (sometimes less expensive at big box retailers and online), and employees who make this investment can earn $300 dollars in a year.
More detailed information about Be Colorado Move. is available online at www.becolorado.org. One important requirement for earning the incentive is to complete the SUCCEED Health Assessment available at https://my.healthmedia.com/index.html?au=CUAUTHCD.
If you complete the assessment by April 1, you will be automatically entered to win a $300 airfare voucher (12 to be given away) and will be helping your campus win the campus participation contest.
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